Check your Google Business Profile health — free, no signup

You (not a placeholder) own and manage the listing on Google.

No keyword-stuffing in the name field — it should match your real-world branding.

The single category that best matches your core business.

Accurate address, or service-area radius if you don't have a storefront.

Test the number and link yourself — dead links hurt trust and ranking.

Out-of-date hours are one of the top reasons customers leave frustrated reviews.

Interior, exterior, team, and product/service photos — refreshed periodically.

Regular posts signal an active, trustworthy business to both customers and Google.

Especially any negative ones — a thoughtful reply matters more than a perfect one.

Anyone can answer questions on your listing — make sure you get there first.